What is YOUR Reason for Being? …

What is YOUR Reason for Being? …

What is YOUR Reason for Being? … By robadmin You don’t “find” your values. You choose them. You have to do the work of exploring and looking and selecting and owning. And then defining! Define what matters most to you. Values are an inexhaustible source of...
My Thoughts Are Not My Thought …

My Thoughts Are Not My Thought …

Buddha , India , Krishna , yoga My Thoughts Are Not My Thought … By robadmin You don’t “find” your values. You choose them. You have to do the work of exploring and looking and selecting and owning. And then defining! Define what matters most to you. Values are...
My Thoughts Are Not My Thought …

My Thoughts Are Not My Thought …

Buddha , India , Krishna , yoga My Thoughts Are Not My Thought … By robadmin You don’t “find” your values. You choose them. You have to do the work of exploring and looking and selecting and owning. And then defining! Define what matters most to you. Values are...
What if your message is being  …

What if your message is being …

You may have heard different terms being used which more or less seem to indicate the same one thing. The customer journey, client roadmap, StoryBrand, brand mapping, … Funny enough, the way I look at it, is that these have all one thing in common, and it’s not storytelling. Although that’s what a good brand needs to do in order to articulate, fascinate and captivate, that’s not how it starts however.